chatgpt search

How to Get Cited by ChatGPT, Perplexity, and AI Overviews

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A marketing manager publishes a 2,500-word guide on her company’s blog. It ranks on page one of Google for its target keyword. Organic traffic climbs. The classical SEO playbook is working. The same guide is invisible in ChatGPT Search. Absent from Perplexity’s answers. Missing from Google AI Overviews. The content is strong. The information is … Read more

Generative Engine Optimization (GEO): The Complete Guide to Ranking in ChatGPT, Perplexity, and AI Overviews

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Retro 80s CRT monitor displaying an AI-generated answer with small citations, the visual hook for generative engine optimization

A potential customer opens a browser and types a question. Three years ago that question returned ten blue links and a couple of featured snippets. The same question today returns a single generated answer, three paragraphs long, with four small numbered citations at the ends of sentences. The customer reads the answer, does not click … Read more